Running a micro-influencer campaign at scale is not for the faint-hearted | Mobile Marketing Magazine


Joseph Lawlor, a New York-based intellectual property and advertising litigator at corporate law firm Haynes and Boone , says brands should be wary of embracing a Bloomberg 2020-style micro-influencer strategy. The Michael Bloomberg 2020 presidential campaign has hired hundreds of individuals in California to post social media content supportive of the New York billionaire, as first reported by the Wall Street Journal . This strategy is an unorth