Ribbon Research on Cloud Gaming Reveals Revenue-Generating Opportunities for 5G Networks

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Extensive survey highlights gamers’ willingness to spend more for superior connectivity and lower latency
WESTFORD, Mass., Sept. 14, 2020 /PRNewswire/ — Ribbon Communications Inc. (Nasdaq: RBBN), a global provider of real time communications software and network solutions to service providers, enterprises, and critical infrastructure sectors, today announced the findings of a recently commissioned independent research study. Based on the responses of more than 5,000 “ardent gamers,” the study outlines a $150 billion incremental opportunity in cloud gaming for carriers offering 5G networks, with their enhanced performance and improved service experience.
“5G-Native networks leverage advanced technologies including network slicing to offer deterministic performance, high speed, and strict service guarantees. These capabilities will help usher in new business and use cases for carriers to capitalize on,” said Patrick Joggerst, Chief Marketing Officer and EVP, Business Development, Ribbon. “The findings of this study, which will be reviewed at our upcoming 5G Perspectives event, prove that cloud gaming, combined with 5G, is a gainful area for carriers to address.”
The independent study surveyed more than 5,000 gamers who reported playing at least 3 hours per day prior to the Covid-19 pandemic in 5 countries. The results show that these gamers are aware of the arrival of 5G, recognize its capabilities, and …

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