Rewarded Advertising Diversifies Revenue And Motivates Mobile Gamers During Pandemic Gaming Boom

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New approaches that reward consumers for time spent can unlock growth.

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Gaming apps are experiencing their biggest year yet, fueled by record levels of app downloads and consumer spending.  Mobile app usage across all categories grew 40% year-over-year with Gaming apps leading the way, according to data from app store intelligence provider App Annie for the second quarter of 2020. April saw an all-time high of over 200 billion hours. Meanwhile, consumer spending in apps spiked to $27 billion. Games and esports analytics firm Newzoo reckons roughly one-third of the planet’s population—that’s 2.6 billion people—will play mobile games this year. Many are die-hard gaming fans, and many more are part of a new and captive audience forced by global events to practice social distancing and use their downtime to seek digital distractions.
The lockdown also opens opportunities for models and approaches that monetize audience attention, as well as optimizing spend. This is critical at a time when the gaming industry is set to experience both a windfall of profits and the headwinds of a potential global recession. Right now, the “increase in playing time will naturally lead to revenue growth in mobile gaming,” Tianyi Gu, Newzoo Market Lead – Mobile, told …

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