Privacy, efficacy concerns are the biggest hurdles to digital health adoption – MedCity News

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More people have used virtual visits, chatbots and other digital health tools since the start of the Covid-19 pandemic. But what will it take for them to adopt these tools in the long run?
According to a survey by Accenture, consumers listed the privacy and efficacy of digital health tools as their top two concerns. They were also more interested in receiving virtual health services from traditional healthcare providers than startups or tech companies.
Since March, telehealth providers and other digital health companies have reported a surge in users. For instance, Amwell said it saw a 2,000% increase in visits through its direct-to-consumer telemedicine app from January to March.
But prior to the pandemic, the use of wearables and health apps had started to decline. While 48% of consumers said they used health apps in 2018, only 35% did at the start of 2020. Wearables also saw a steep decline, falling from 33% in 2018 to 18% in 2020.
Before the sudden surge in telehealth visits, only 9% of U.S. respondents said they had received healthcare virtually, and only 11% said their doctor recommended digital tools to manage their health.
Accenture surveyed more than 7,800 people, including more than 2,300 in the U.S. It found that 38% of respondents ranked data privacy …

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