POKKT Brings CastingAsia Influence Marketing Platform to India

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AnyMind Group has announced the launch of its influencer marketing platform, CastingAsia, in India through their Indian subsidiary, POKKT. The influencer marketing platform will be rolled out in India by AnyMind Group’s Indian outfit — POKKT, an in-app mobile gaming ads platform – along with a specialized team deployed for the Indian market.Per the release:With a bid to democratize influencer marketing and significantly systemize the ecosystem in India, CastingAsia is an end-to-end solution that includes influencer discovery and analysis, campaign and content management, and real-time reporting and attribution; and is known for its vast database of 170,000 influencers and influencer data points, reaching a total potential audience of over 72 million users across the continent.CastingAsia Creators Network is home to exclusive and non-exclusive influencers and content creators including celebrities, musicians, athletes, leading photographers, entertainers and more. With the Indian market size hovering over Rs. 700 crores, CastingAsia aims to capture a significant chunk of the segment’s market share. In the past year alone, CastingAsia ran over 1,300 multi-tiered campaigns globally across various performance metrics including cost-per-click and cost-per-action metrics, which help marketers attribute better to business impact, and also standard metrics like cost-per-like and cost-per-share.“India represents a unique opportunity – not …

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