‘People are craving this connection’: Minnesota business that arranges, coordinates women’s immersive retreats going virtual

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“Even if it’s online, just seeing faces, and being able to talk about things that are really hard, or things that are going on, it’s just been so beneficial to so many women,” Quade says. 

Pivoting to an online business model wasn’t always her plan. COVID-19 concerns, including government-mandated safety rules, changed everything. 

“I started the business in February of 2020,” she recalls. “As we know, [COVID-19] hit in March, when everything was shut down.”

With a client list of 50, and an Instagram following of 500, Quade’s business of creating lifestyle retreats no longer has large-scale group sessions.

Instead, safe-distancing, or virtual, is the way to go, she says.  

“I think a lot of people are feeling empty, they’re feeling stuck, they feeling anxious,” Quade said. “I think going into winter in Minnesota, people are feeling especially anxious.”

But how to keep her fledgling operation going? 

Quade had to ask herself some hard questions during the shutdown. 

“What do I have to do next, and how am I going to get there?” she remembers thinking. “What am I going to do with this business, how am I going to keep it running?”

She began a journal and meditation course that remains ongoing.

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