Ownership switch in store for Midlothian-based digital marketing firm – Richmond BizSense

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Chris Leone, left, is taking over majority ownership of WebStrategies from founder Neal Lappe, who will remain an equity partner. (Photo by Kennedy Carey)
After working his way up the ranks for over a decade, Chris Leone can now add “business owner” to the string of titles he’s had at WebStrategies.
The president and CEO of the Midlothian-based digital marketing firm is set to take on majority ownership of the company through an agreement with founder Neal Lappe, who’s staying on as CFO and will remain an equity partner.
While Leone had previously had a stake in the business, he said the transition to majority ownership is part of a succession plan that he and Lappe have been working on for years. The agreement they signed Sept. 1 sets a timeline for the switch, the exact date of which Leone would not share. Other terms of the arrangement were not disclosed.
Lappe founded the agency in 2004 and brought on Leone, a former neighbor, four years later. Helping guide the firm beyond its web development roots, Leone soon took on a leadership role that resulted in a string of promotions and title changes, culminating in being named president of the …

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