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Back in January, OVO energy acquired SSE Energy Services (SSE plc’s household energy and services business). The merging of their marketing and communications teams has been a story of success thanks to a period of digital transformation with help from Optima. As a result, OVO has been able to deliver enhanced customer experiences and foster a more collaborative, creative in-house environment.
On day three of the Festival of Marketing 2020, Jada Balster, VP of Marketing at Workfront, spoke to Richard Farquhar, Head of Marketing Transformation at OVO Energy, and Ali Crawley, Transformation Director at Optima Partners, to find out how their processes have changed and what this means for the energy company in the short and long term.Life before digital transformation
Life before digital transformation at SSE Energy Services, and before the acquisition, contained plenty of siloed teams, and unclear roles and responsibilities which stopped teams from succeeding as well as they could have done. But despite the preconception of stark differences between SSE Energy Services and OVO Energy, the skills, technology and values of the two brands harmonised well, argued Farquhar.
“[There was] lots of speculation, I think, around OVO at the time being very technically advanced, very, …
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