Opinion: Why it’s time to rethink Amazon Prime Day

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Welcome to Amazon Prime Day: your opportunity to make the world’s richest man even richer. Just what we all need to be doing with coronavirus cases surging, new restrictions being imposed, and the number of people out of work rising like floodwater after a week of solid rain.  The flow of worrying news has regrettably done nothing to curb the worst excesses of the marketing, advertising and PR people who feast like blood-sucking parasites on the event because, well, who cares about decency?  Marketeers’ activities have combined to create an ugly black oil slick in my inbox. Did you know “Brits” – it’s always “Brits” – are going to spend record amounts through the company this Christmas? No, I didn’t and I don’t care. It’d be nice, and I might pay attention, if some of that money were to find its way to the British food banks that will also be doing record business this Christmas. I’m just not holding my breath.  This year it’s different. It isn’t just about the idea of contributing to buying Bezos a new Lear, or a second yacht to moor off the Pacific, or a mansion on the …

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