One of the world’s top gamers just chose Amazon over Google or Facebook

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Tyler “Ninja” Blevins is a rock star in the gaming world. He says he earned close to $10 million in 2018. He currently has 15 million Twitch followers, as well as sponsorship deals with Adidas and Red Bull.Last summer, Ninja shook up the game streaming industry when he took an exclusive deal with Microsoft’s Mixer for an estimated $20 million to $30 million.Microsoft acquired Mixer, formerly called Beam, in 2016. Despite its strong position in the video console market with Xbox, Microsoft and Mixer trailed behind Twitch in number of active users and hours watched.Other streamers soon followed, announcing lucrative million-dollar deals with Facebook Gaming, YouTube or Mixer. But after Mixer and Ninja signed a deal, the platform failed to attract a significant user base, and Microsoft shut it down in July. The announcement left its streamers without a home. Ninja briefly moved over to YouTube, fueling speculation among his followers about where he would ultimately end up.Amazon’s Twitch, the king of livestreaming in terms of hours watched, has been a natural choice for some of the larger streamers who had joined Mixer.Landing Ninja is a great way for Twitch to flex its leading status in the livestreaming space, said Doron …

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