BEGIN ARTICLE PREVIEW:
Subscribe to Planet Upload on Apple Podcasts, but we’re everywhere else, too. Just go to PlanetUploadPod.com.
Facebook Gaming officially launched on June 1, 2018 as a destination within Facebook (a la Facebook Watch) filled with live streams and on-demand videos from Facebook’s shiny new gaming stars. By April 2020, the destination had spawned its own dedicated gaming application (a la Facebook Messenger – at least for now) months before its planned release to take advantage of the relative spike in users that it – and virtually all other gaming platforms – witnessed during the onset of a pandemic-induced quarantine in the U.S. and around the globe.
Facebook Gaming’s numbers are now at all-time highs. Even before the world turned sideways, the destination within the platform saw a 210% increase in hours watched from December 2019 to December 2018, bringing its share of the overall hours watched market across the gaming sector up from 3.1% to 8.5%. And more recently, Facebook Gaming saw a 75% increase in hours-watched from Q1 2020 to Q2 2020. It now regularly receives upwards of 300 million hours watched per month, up from less than 200 million at the beginning of the year.
That’s still a fraction of the close to 2 billion or so hours watched …
END ARTICLE PREVIEW