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OJO Labs announced its first foray into fintech on Thursday with its acquisition of Digs, a personal finance platform. Digs is an FDIC-insured platform that helps consumers set and track savings goals, learn about the buying process, and understand credit.
With this acquisition, OJO Labs hopes to help homebuyers and homeowners navigate financial responsibilities like saving for a down payment, securing the right lender, building equity and saving for renovations. It also enables OJO Labs to continue to add value for agents and loan officers by equipping them to better engage with consumers.
“The acquisition of Digs enables us to provide that much-needed, personalized guidance during the buying process and seamlessly transition the consumer to managing their home as an asset,” OJO Labs Chief Product Officer Charles Myslinsky said in a statement. “Digs has created a simple, easy-to-use platform that addresses consumers’ needs from starter home to forever home – it’s a noble cause, and we’re thrilled to join forces.”
Recent research by OJO Labs found that 70% of people who would like to own a home but haven’t started shopping say that financial readiness is their No. 1 barrier to homeownership. And Black and LatinX home shoppers are four …
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