#Next20: Born Digital

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Tune in tomorrow at 3 PM ET/12 PM PT to listen, learn and find out how you can be part of the change.The power of Generation Z is not their size but rather their ability to adapt seamlessly to the world around them. They are masters of all things tech, so living in an increasingly digital society and economy only strengthens their ever-expanding influence.Growing in a digital worldAs digital natives, Gen Z is often noted for its democratization of consumer tech. With connectivity ingrained in their DNA, not only has Gen Z grown up with social media in the palm of their hands, this generation has single-handedly transformed these platforms in ways that their founders never envisioned – mostly from the comfort of their bedrooms.Leveraging TikTok, Gen Z influencers caused CeraVe skincare products to sell out nearly overnight. With $44 billion in spending power, they are an economic and social juggernaut. And as the most ethnically diverse generation, they are motivated more by the social impact of a brand than the price or status.Gen Z wields their digital reach for good, mobilizing global movements through social media and organizing city-wide protests attended by thousands. They are often criticized …

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