New Research Suggests Historic 2020 Holiday Shopping Trends – Search Engine Journal

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BrightEdge, providers of an enterprise level SEO platform, examined the analytics of eCommerce clients across a range of industries and created a report of online shopping that suggests an unprecedented 2020 holiday online shopping season. The report provides insights on search category winners and emphasizes the importance of SEO. How Shopping Has ChangedBrightEdge discovered that shoppers were doing more online buying when compared year over year, 2019 versus 2020. However, the revenue per order remained relatively stable.AdvertisementContinue Reading BelowThe report discovers that shoppers are buying more online and that online spending continues at a higher rate with little signs of diminishing. According to the report:“Here are our hypotheses:1. Shoppers shifted purchasing behaviors online during the first few weeks of the COVID-19 pandemic and are more keenly aware of their budgets – refraining from placing big-ticket purchases online, while stocking up on more essential goods or affordable luxuries.2. Shoppers started buying more frequently online after COVID-19, supplanting offline purchases. This would include the buy-online, pickup-curbside behavior that may include cheaper items that were previously always purchased in-store.”AdvertisementContinue Reading BelowHoliday Shopping Trending Online in a Big WayBrightEdge noted that major retailers announced they would not be holding Black Friday in-store events in 2020. BrightEdge …

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