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A new initiative is calling on freelancers in the creative industries to disclose their day rates in an attempt to close the race and gender pay gaps.
Alex Holder, a writer, creative and former executive creative director at Anomaly London, and journalist Anna Codrea-Rado have set up a public Google Doc in which freelancers from the creative industries can anonymously enter their day rate, job role, company, ethnicity and gender identity.
The document has had more than 300 entries since its launch last week, and Holder and Codrea-Rado are aiming to get at least 1,000 responses to be analysed and shared with the freelance community.
The #FreelancerPayGap project is the latest in a series of similar initiatives pushing for greater transparency and equality of pay across industries. Last week, Codrea-Rado started another public and anonymous Google Doc collecting freelance journalists’ fees that has received more than 500 entries so far.
Codrea-Rado was inspired by the Influencer Pay Gap, an Instagram account that publishes direct messages from influencers around the world to unveil how much they were paid for posts, with the aim of exposing the pay gap between black and white influencers. “More transparency, more accountability,” the account’s biography reads.
In the …
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