NBA, Verizon renew marketing agreement as league restarts at Disney campus in Orlando

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Courtesy of NBA/VerizonHours before it officially tips off its shortened season, the National Basketball Association announced its renewed plan Thursday to provide virtual reality experiences for fans who can’t attend its Disney World bubble campus in Orlando.The league partnered with Verizon Media-owned Yahoo Sports to make the company an official marketing partner of the NBA and help the league distribute virtual reality games. The agreement is a multiyear partnership, and though financial terms were not disclosed, the last extension in 2018 was an estimated $400 million.The renewal also grants Yahoo Sports rights to create sports betting content and expand its distribution of NBA League Pass to include gaming integrations, a company statement said. Yahoo Sports will also have more brand exposure on NBA TV and the NBA website, which is co-managed with AT&T-owned Turner Sports.Media company RYOT, also owned by Verizon, becomes the NBA’s virtual reality production partner and will “produce live NBA games in VR and transport the physical games taking place.” Fans will need access to one of Facebook’s Oculus Quest VR devices to watch.”There will be no shortage of opportunities to get closer to the game,” said Bill Koenig, NBA president of global …

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