My Five #394 | Inbound Marketing Agency

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Five things worth sharing from the last week or so, brought to you by a different member of the Browser Media team every Friday.This week’s My Five is by Joe.1. Online Nation ReportOfcom’s Online Nation report was an interesting read for me this week. The annual report is a smorgasbord of internet-related stats that explores what people are doing online and what they think of their online experiences.Some key standouts for me this year:81% of measured time online was on a mobile device (Sept 2019)I know that people have been declaring the year of mobile for what feels like decades, but that really is a huge percentage. Only 4% of people claim to only go online on a computer13% of adults claim that they never go onlineThis figure has been very steady since 2014, but it still feels incredible that one in ten adults do not access the internet at allOver a third of measured online time in Sept 2019 was spent on a Google or Facebook propertyThat is a staggering level of dominance, although the impact of coronavirus has recently created new winners, e.g. TikTok increased its reach from 5.4 to 12.9 million users between January and April 2020 and …

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