Midland lifestyle, not money is the charm that brings physicians to the area

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A great lifestyle and comprehensive professional development opportunities are what bring new physicians to the area.

That was the pitch physician recruiter David Gravelle made to Midland council this week as he asked for $20,000 in funding to keep the recruitment process going. Gravelle said the group has been successful in bringing more than 40 family doctors and more than 85 specialists to the area since its establishment in 2006.

He said a majority of physicians choose Midland for a variety of reasons, and money is not on the top of that list. As a way of making recruitment sustainable, Gravelle said, the group has adopted the strategy of using teaching as the cornerstone to build a robust pipeline of candidates.

He added that the Rotary Recruitment Through Education Campaign has helped create partnerships with medical schools, which send their students to North Simcoe to learn at the hospitals while living in Midland.

Coun. Jon Main was curious to learn more about what was the top reason, if not money, that was bringing physicians to the area. 

“You can practise medicine anywhere, but where do you want to live, raise your family, enjoy the lifestyle is really what’s on the minds of these young …

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