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Microsoft suspended its US advertising campaigns on both Facebook and its subsidiary Instagram in May, and has expanded that to a global ban.
“Based on concerns we had back in May we suspended all media spending on Facebook/Instagram in the US and we’ve subsequently suspended all spending on Facebook/Instagram worldwide,” Microsoft CMO Chris Capossela told an employee via an internal Yammer post, according to a report from Axios.
Yammer is an enterprise social networking service developed by Microsoft.
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It was not specified what content Microsoft objected to, but cited examples of “hate speech, pornography, terrorist content, etc.”
“The timeline on resuming our media spending is dependent on the positive actions they take, but I expect our pause will continue through August,” Capossela also reportedly said.
Microsoft has apparently been in contact with both social media platforms about what would be required for the software giant to return as an advertiser.
“Our experience tells us that the most impactful means to effect genuine, long-term change is through direct dialogue and meaningful action with our media partners, including the suspension of …
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