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CARDLESS: Customers can pay using their face and palm after registering on the PeasyPay app
Customers at a coffee shop in Budapest, Hungary, and a number of small city-centre retailers in Guadalajara, Spain, are piloting a biometric payment service which allows them to make payments at the point of sale using their face and palm without needing a card, smartphone or other mobile device.
Users register for the service by uploading a selfie and a picture of their palm via the service’s app on their iOS or Android device. They then link a bank card to complete payments via an integrated payments gateway.
“The actual in-store payment process is implemented by using a special point-of-sale machine, equipped with cameras and facial recognition software that scans customers’ faces and palms and compares them to the biometric template created in advance,” explains PeasyPay, the Hungarian startup that’s developed the technology.
“The combination of face and palm scanning solves the issue of mismatching a person, as facial recognition systems’ accuracy degree can vary significantly depending on the person, software and solution,” the company says.
It adds that the service complies with the requirements of Europe’s GDPR data protection law and …
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