Martech Leader True Influence® Partners with Snowflake

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True Influence®, the technology leader of intent-based sales and marketing solutions, today announced a partnership with Snowflake, the cloud data platform. Under the new partnership, True Influence will be a B2B intent data contributor to Snowflake Data Marketplace, providing essential B2B insights to marketing and sales organizations via Snowflake’s single, integrated platform.
“We have always been committed to providing quality intent data to B2B marketing and sales organizations, so partnering with Snowflake made sense in that it allows us to provide our data to more people,” said Brian Giese, CEO of True Influence. “Working with Snowflake provides fluid access to our data and enables a more efficient means of testing and source-pivoting due to the elimination of redundancies often associated with moving data.”
Snowflake Data Marketplace gives data scientists, business intelligence and analytics professionals, and everyone who desires data-driven decision-making access to live and ready-to-query data from an ecosystem of business partners and customers, and from potentially thousands of data providers and data service providers. Snowflake has democratized the way companies share data by creating a data marketplace that allows companies to access third-party marketing data in a consumption-based manner, safely and securely. True Influence is …

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