Martech Interview with Head of Strategy, SOCi – Chad Jordan

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In an AI-Centric world, emotions and relationships will be even more important

1. Tell us about your role in SOCi? My role at SOCi is truly a dream job. As VP of Business Development for Brands, I get to have conversations with multi-location marketers about what is working well for their brands and where they would like to improve. Additionally, I get to use my experience in the franchising space to help shape the marketing strategy for SOCi clients. One of my favorite parts of being with SOCi is the chance to interview Marketing Leaders in our Localized BrandNews Vodcast and SOCi Spotlight series.
2. Can you tell us about your journey into this market?I got into digital marketing quite by accident. In my early 30’s, I owned a small chain of delis and was looking for ways to market efficiently and affordably. A new social network called “Facebook” was launched and I dove head-first into trying to utilize it effectively. Once I got out of the restaurant industry, I transitioned to a company that offered social media services to franchises, and my first big account was Sport Clips. In 2015, Sport Clips asked me to join them full-time and create a …

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