Martech Interview with Co-Founder and CEO, Digital Air Strike – Alexi Venneri

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Alexi Venneri of Digital Air Strike discusses the growing importance of social media marketing and how virtual retailing has emerged as a savior amidst this Pandemic

“To be successful, you have to be ready, willing, and able to change course to meet the demands of the market “

1. Tell us about your role at Digital Air Strike?I am the co-founder and CEO of Digital Air Strike. I am responsible for making corporate decisions, managing the overall operations, resources, and company culture of DAS.
2. Can you tell us about your journey into this market?I started the Scottsdale-based company 10 years ago at my kitchen table after I was laid off during the Great Recession. I knew businesses needed an inexpensive way to reach consumers and we were one of the first to develop tools and technology to help businesses leverage the reach of social media. I consider myself a lifelong marketer but have called marketing a career for more than 20 years. My experience includes Major League Baseball, a technology startup, and a large corporation
3. How do you think technology is upgrading the marketing sector?
Technology is improving the quickness and effectiveness of all marketing efforts.
We can be much more targeted …

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