Making It Work: Marketing consultancy crowdfunds to target overseas markets | Business Post

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Donegal company Motarme has turned to crowdfunding to invest in new technology and finance plans to ramp up sales in overseas markets.Headquartered in Letterkenny, the firm has developed an online platform to help business-to-business companies with sales prospecting and lead generation.
The company is raising €150,000 on Spark Crowdfunding, which will be match-funded by Enterprise Ireland. Motarme is a high-potential start-up client of the state agency.
Michael White, Motarme’s founder and managing director, said the funding would be used to boost sales activity in Britain and the US and to invest in new machine learning technology.
“We want to hire three sales and marketing people initially to focus on Britain and the US, and we also want to add a new machine learning component to our platform,” White said.
“That will mean we can analyse the campaigns we have already done so we can optimise campaigns for new customers. We have hundreds of thousands of communication points going back over the last few years. The machine learning system will be able to identify the patterns that produce the most successful results.”
White described Motarme as an account-based sales system that helps businesses to identify and connect with potential customers.
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