BEGIN ARTICLE PREVIEW:
Reading Time: 3 minutesPeople with disabilities are often left out of marketing, especially social media. Diversity representation is one problem that companies need to address, but technological accessibility is another pressing issue that is often overlooked. Accessibility is a major component of inclusivity; it makes content available to people in the format most convenient for them. Google has optimized its search engine algorithm to favor accessible content, but beyond rankings, you need your marketing to truly be for everyone. Members of your target audience can have a wide range of disabilities that shouldn’t leave them ousted. These tips will help you make your company’s digital marketing efforts more diverse and accessible to people with disabilities.
Include Alt-Text, Subtitles and Transcripts on Every Video and Photo
Use a software that can transcribe video to text quickly; this will allow you to include alt-text and transcripts on all your visual media. People who use screen readers will be able to have your content read to them without missing out on any key information. Alt-text is primarily used for photos, but your videos should also include a description of its content as well as a full transcript.
Address Your Reading Level
END ARTICLE PREVIEW