MAD: Report: Social Media Use Soars for Moms

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Although all Americans are more plugged in
due to COVID-19, women with school aged children have increased their social media time more than any other consumer group, according to new research from BSM Media. More than eight in
10 of these moms (85%) claim their social media usage has doubled since March 2020 and 52% admit increasing their social media use by 4-8 hours a week. (This increase is outside additional time
required by their employer or running a business.)One of the biggest factors affecting the change in mom’s digital engagement is the added responsibility of her children’s
education.  According to the research, 80% of mothers have stepped in to homeschool or educate her child in the last eight months and attribute 65% of their incremental time online to searching
for educational materials for the family.  More than 75% of respondents say they have turned to brand run websites for educational resources and products.advertisementadvertisement“There’s a silver
lining for brands in mom’s new need for social media, the more time mom is online, the greater the opportunity for brands to develop a relationship with her,” explains Maria Bailey, CEO of
BSM Media.  “Connecting with her while she’s seeking solutions for …

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