Machine Learning & AI in Search

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Regular readers will likely wonder what more I could have to say about machine learning (ML) in search, after having written How Machine Learning In Search Works just a few months ago.Let me assure you, this article is different.Today you won’t be reading the ramblings of an SEO professional who fancies himself reasonably informed in how machine learning works as it’s related to search.Instead, we’ll be turning the tables and learning about search implementations from the perspective of a machine learning expert.This article outlines and hopefully expands on some of the core concepts discussed in an amazing interview with fellow Search Engine Journal contributor Jason Barnard and Dan Fagella of Emerj.For context, Fagella has addressed the UN on deepfakes.And Emerj, as a company, is an Artificial Intelligence (AI) research firm that helps organizations use AI to:Gain a strategic advantage.Inform them on how to pick high-ROI AI projects.Support strategic AI initiatives.AdvertisementContinue Reading BelowBasically, I’ll be covering a video interview between a great interviewer and a very smart guy who runs a company focused on helping companies make money from AI.(Companies like Google, Bing, Amazon, Facebook, etc.) …

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