Local company’s BidToTalk platform would create auction-like platform for social media influencers

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Ted Cohn, who lives in Incline Village, is CEO/CTO of Wildeye. Courtesy PhotoRENO, Nev. — For about a year, Ted Cohn had been thinking about starting a company out of his Incline Village home.A longtime Silicon Valley executive, Cohn was still mulling what product or service to develop and, perhaps more importantly, when to take the first step.Turns out, the coronavirus pandemic gave him the inspiration and motivation to hop on the entrepreneurial path.Recognizing the surging demand of videoconferencing software due to stay-at-home orders and work-from-home trends, Cohn zeroed in on moving into the video call space while also tapping into the fast-growing sector of social media influencers.The numbers, he felt, screamed opportunity. The influencer marketing industry is worth about $10 billion, according to Influencer Marketing Hub. All told, there are 3.8 billion social media users, and the top 1% of them —roughly 38 million — are influencers, according to the Digital 2020 report by We Are Social and Hootsuite.Cohn, in fact, is married to one. Diane Cohn, who has a background in digital marketing for luxury brands such as Apple and Chase International, is a budding YouTube influencer with more than 7,000 subscribers and 800,000 views.“People are always asking her, ‘I’ …

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