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Incubeta, the global independent digital marketing services group, today announces it has appointed John Cawdery as the new CEO of Incubeta US. The former Manager of Google Measurement Platform – Channel Strategy and Solutions has been appointed to develop the growth strategy and drive the ambitious plan of Incubeta US.
Having joined Google in 2008, John built, led and launched Google’s enterprise analytics business and reseller channel in EMEA. He then moved to New York in 2016 to run Google’s GMP partner network in the Americas and has worked across Google’s digital advertising, measurement, and data products and teams. Most recently, John was Manager of Google Measurement Platform – Channel Strategy and Solutions, where he was responsible for designing and implementing Google’s global partnership strategy. These initiatives helped to address and overcome some of the toughest business challenges facing the measurement and ad tech industry.
As incoming CEO of Incubeta US, John will unify the marketing solutions of Incubeta’s specialist brands, NMPi, Joystick and DQ&A, to progress the digital marketing maturity of US brands seamlessly across media, technology, and creative. He will also build on Incubeta’s strong existing global relationship with Google, and will have a focus …
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