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Developing confidence in one’s abilities isn’t a walk in the park, and becoming a great leader appears an unachievable goal to many sales professionals. Adella Pasos, who has helped countless entrepreneurs and business owners succeed, has come out with well researched and real world advice to help higher performing sales teams actually grow.
“Leaders Build Business” tackles some important sales and marketing topics head on: Why a sales team is important, how to keep the team happy, and methods to align sales with marketing. She offers answers to unknown questions such as what defines success in sales, how to disburse leads fairly, ways to get your people to meet their quotas, and rewarding good selling behavior. Adella also shows how to map the customer journey and buyer personas, the entire lead generation process from start to finish, and more.
“If you are in charge of sales for a company, in any capacity, you need this book. Each of these recommendations is an essential part of building your path to becoming the best leader you could ever be. Develop the skills you need to be successful in any industry,” says Adella Pasos.Very few management books are written specifically for sales …
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