LCR Strengthens Digital Marketing Through Altacircle Acquisition

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WESTPORT, Conn., Sept. 14, 2020 /PRNewswire/ — LCR Capital Partners, a global private investment and advisory services firm focused on U.S. immigration and investment, is excited to announce that it has agreed to acquire Altacircle LLC, a digital marketing consultancy that has a deep expertise in advertising technology and lead generation.

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John Baker

“The immigration investment market continues to evolve. First it was the abrupt halt of Chinese investment and growth of new markets like India and Brazil. This year, the new investment level and the pressure from the pandemic has only reinforced how important digital tools are to client acquisition and management. We believe immigration investment firms like ours need to adopt the tools and culture of innovative fintech firms as we develop new products and work with even more sophisticated clients across the globe,” said Suresh Rajan, Founder and Executive Chairman of LCR.

Altacircle is a marketing and technology consulting firm founded by John Baker, an agency entrepreneur who has driven digital strategy with major brands in both New York and London since 1995. Leveraging leading technology platforms, Altacircle brings access to industry experts who know what works and delivery partners who can produce marketing assets cost effectively.
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