BEGIN ARTICLE PREVIEW:
Las Vegas wants to be your next work-from-home office.
Many big tech companies are allowing their employees to work from home during the COVID-19 pandemic, and the city of Las Vegas sees it as an opportunity to attract new minds and economic growth to a place with “a growing center of tech” in downtown.
It’s why the city’s Economic and Urban Development department announced last week a media campaign targeting workers in technology hubs who want to keep their jobs but live elsewhere. The campaign involves digital advertising in San Francisco and Seattle, a newly launched promotional website called innovate.vegas and a LinkedIn messaging blitz.
The pitch is this: If you’re going to work from home, why not a place with sunnier skies, less traffic congestion and no state income tax.
“What do you have to lose to try Vegas out?” asks business development manager Ryan Smith, who works on the campaign.
Workers like Valerie Villarreal, a 35-year-old product manager for Instagram, are in.
She moved to Summerlin from Palo Alto about a month ago, prior to the campaign’s launch, but for many of the reasons the campaign identifies as selling points.
Instagram shifted its …
END ARTICLE PREVIEW