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Ultra-luxury hotel and restaurant group Nobu Hospitality debuted its newly renovated Palo Alto hotel this month, opening to a Silicon Valley market that has been clobbered by the coronavirus pandemic.
Formerly operating as the Epiphany Hotel, Nobu Hotel Palo Alto started an extensive, multiphase renovation following its 2017 rebrand under Nobu Hospitality, a hotel and restaurant company founded by celebrity chef Nobu Matsuhisa, actor Robert De Niro and film producer Meir Teper.
“We’ve just gone through a very head-to-toe, complete renovation, so it’s a brand-new hotel in every which way,” said Andrew Tilley, Nobu Hospitality’s vice president of hotel openings.
Courtesy of Nobu Hospitality
A Nobu Hotel reception area.
The hotel, which is located at 180 Hamilton Ave., has weathered several curve balls since construction started, as the pandemic has sent hotel rates almost everywhere into a tailspin. In the week ending Oct. 3, revenue per available room, or RevPAR, in Santa Clara County was down 70% year-over-year, according to STR.
Tilley said the hotel continued operating throughout the renovation process. He declined to give the current average daily rate, but rates ranged from about $450 to $750 per night as of this week, according to the hotel’s website.
“It’s rare to see an …
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