BEGIN ARTICLE PREVIEW:
Inbound marketing is evolving. Even for those of us who practice it day in and day out, we need ongoing training on the latest trends to continue to stay ahead of the pack and deliver the best value to our clients. That’s why we love HubSpot’s annual INBOUND conference, which delivers the latest strategies and insight from top industry experts on all things inbound (and outbound!) marketing. This year, INBOUND 2020 was an immersive, interactive, online experience uniting professionals live over two jam-packed days – and the learning continues.
We’ve rounded up six of the standout B2B takeaways from INBOUND 2020 below. This was a tough task. So many mind-blowing tips didn’t make it past the cutting-room floor for this blog, but the sessions live on at inbound.com!
1. Companies need to lean in to change – including inbound marketing that matches the evolved buyer’s journey.
“What’s truly unique about what’s going on right now is there are three major crises at the same time, and all three crises are impacting business in a major way. There’s certainly a health crisis going on, there’s an economic crisis and there’s a crisis of conscience …
END ARTICLE PREVIEW