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When the coronavirus pandemic drastically changed the business environment earlier this year, many meticulously-planned marketing campaigns for 2020 were shaken up. The JSA team quickly jumped in to successfully pivot 40+ companies’ marketing plans within the first three weeks of the global pandemic – and we continue to closely monitor the changes within the industry (including format changes to top industry events), and present new and innovative products and services such as intent data analysis to help telecom and data center clients achieve their marketing and lead generation goals. To help support these efforts, JSA has expanded our team with fourhe new team members, who are well-seasoned within the industry and will assist withcontent generation such as press releases, blogs, byline articles and more to support these pivoted marketing plans.
“Our clients are working as hard as ever to ensure that our internet infrastructure is able to handle the incredible spike in internet traffic in the wake of COVID-19. Right now, JSA is not only supporting our clients’ critical communication, but also helping them pivot their marketing plans to adjust messaging and tactics in response to this evolving business environment,” comments Jaymie Scotto Cutaia, CEO of JSA. “To ensure we are always able …
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