BEGIN ARTICLE PREVIEW:
Prudential Financial (NYSE:PRU) is immediately identified by its longtime marketing symbol of “the rock.” It is not only a brilliant stroke of advertising that has endured for decades, it also succinctly sums up what the company seeks to provide for its customers and investors — strength and stability. As the largest life insurer in the United States, Prudential has largely been just that for customers through the years.
But these are particularly disruptive times as the nation deals with its worst health crisis in a century. In this difficult time for all, insurance companies have provided their much-needed services. But from a financial standpoint, insurers have struggled under the weight of increased claims. Investors may be wondering where an industry giant like Prudential stands right now. As the company is a diversified financial services firm that offers more than insurance, it has been able to navigate these difficult times. But is Prudential Financial a buy?
More than insurance
It helps to understand how Prudential makes money to determine whether or not it is a good investment. It has three major business segments: PGIM Investments; U.S. insurance businesses, which include group and individual life insurance as well as retirement …
END ARTICLE PREVIEW