International SEO Guide for Ecommerce: Optimizing Your Online Store

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Effectively configuring and localizing your online store is key if you want to start ranking and selling in other countries and languages.For her SEJ eSummit session, Aleyda Solis, International SEO and Founder at Orainti, walked through critical steps, as well as the do’s and dont’s of international SEO for ecommerce websites.She also provided actionable tips and tools for the most popular ecommerce platforms.Here’s a recap of her presentation. Selling abroad can be a great way to diversify your ecommerce business and scale your shop revenue.There’s an important ecommerce organic search traffic opportunity outside the U.S.You can use SimilarWeb or SEMrush to identify what is the traffic volume that digital players are already attracting in those international markets where you are looking to compete.There are also tools like Google Market Finder that will suggest potential opportunities abroad based on your own specific characteristic and industries.Considerations When Going GlobalThe best course is to do appropriate validation and analysis and research with your own data.Define what is the potential traffic volume from these international countries.Make sure that you have the internal capacity to actively support this type of audience …

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