Informatica boosts data integration features for Snowflake data warehouse

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Informatica Corp. is expanding its line of data integration and governance tools for the Snowflake Computing Inc. data warehouse with today’s launch of serverless data integration pipelines, a portal for creating customer profiles and a collaborative marketplace of data analytics tools.
Informatica, which is the largest pure-play data integration provider, has been steadily migrating its business to the cloud via partnerships with all the major cloud data warehousing services. Its metadata-driven approach uses machine learning to infer schemas, which are the organizational blueprint of database management systems, from both structured and unstructured sources.
The company’s Enterprise Data Catalog “spans everything from Cobol to the internet of things,” said Chief Product Officer Jitesh Ghai (pictured).  “We will infer metadata where it doesn’t exist and extract it where it does. We’ll recommend other data sets that are interesting, kick off a workflow and, if approved, auto-provision within an [Amazon Web Services Inc.] S3 bucket.”
Customers can use Informatica’s catalog to inventory existing data assets and identify trusted data to import into Snowflake, track data as it’s migrated, clean and normalize the data, and protect data assets in accordance with company policies and external regulations.
The new …

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