Influencers are transforming the gaming industry, according to analysis by HypeFactory

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LONDON, Sept. 10, 2020 /PRNewswire/ — Projections show that by 2023, there will be over three billion gamers worldwide, and the industry’s rapid growth shows no signs of slowing down.
Close to 90% of all influencer marketing campaigns include Instagram as part of their strategy, but when it comes to gaming influencers, other platforms have proven to be more effective, according to leading influencer marketing agency HypeFactory.
In such a competitive and exciting industry, companies have to make bold strategies to put their products in front of prospective customers. As a result, influencer marketing is transforming the industry.
Today, people of all ages and from all walks of life are enjoying games on their phones, computers, and consoles, with blockbuster games regularly compared favourably to Hollywood movies and industry-leading titles such as Fortnite, Raid: Shadow Legends, Overwatch, and Grand Theft Auto V being classed among some of the most successful media products in the world.
Regina Tsvyrova – Chief Operating Officer at HypeFactory, commented:
“The gaming industry has come a long way over the last few decades. What was once a niche hobby, enjoyed by small communities occasionally, has grown into a global phenomenon with an industry value of more than $150 billion.”
In parallel, …

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