Influencer Marketing Industry Global Ad Spend Could Reach Up to $10 Billion In 2020

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PALM BEACH, Fla., Nov. 18, 2020 /PRNewswire/ — The growth of the Influencer Marketing industry has been steady for the last several years and is expected to continue significant growth over the next years to come. influencer marketing is an increasingly popular form of marketing based on the concept that people are more likely to buy a product or a service influenced by the recommendation of an influencer. It focuses on identifying individuals with influence over potential buyers and orientates marketing activities around these influencers. This influencer can be a friend or family member, or a so-called value-added influencer, such as a celebrity, journalist or industry expert. In fact, in a 2017 survey among brand strategists and marketers regarding the role of influencer marketing in an organization, 58 percent of respondents expressed a belief that influencer marketing will be integrated in all marketing activities within the following three years. In 2018, a report from Statista said that the popularity of influencer marketing on Instagram is increasing at such a fast pace that the global market is expected to grow from 1.3 billion U.S. dollars in 2018 to nearly twice the that amount by 2020. At the same time the number of brand sponsored influencer posts on the …

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