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Written by Gaurav Bhatt
| New Delhi |
Published: June 16, 2020 11:42:22 pm
The evolution of sports broadcasting has come full circle with VR and AR. (Express Illustration)
It wasn’t long ago that the FIFA video game series boasted a selling point in the ‘realistic noise’ feature; real oohs and aahs, chants, and cheers captured by microphones dotted around stadiums worldwide. The same recordings are now being used to enliven La Liga and Premier League matches behind closed doors.
In the post-pandemic age, the evolution of sports broadcasting has come full circle.
Cardboard cutouts, Zoom videoconferences, piped-in video game audio, and CGI overlays. Broadcasters and leagues have tried out anything and everything that would aid a sport-starved fan’s suspension of disbelief.
Next in line are AR/VR — long the buzz acronyms of executives and entrepreneurs — which are now touted as game-changers for broadcasters ravaged by empty stands and disrupted seasons. Experts believe covid-19 has only accelerated the trajectory, and the crisis will drive in the new era of fan experience.
First a crash course. Augmented Reality (AR) superimposes a computer-generated image on a user’s view of the real world (the tech that was all the rage that one summer when kids …
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