In Pursuit Of Traction. Founders Should Live & Breath Traction. For Startups Traction Is Everything

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If you build it, they will come.This principle rarely works for startupsThe most exciting phase in the startup journey for the founder when they build the product and launch it in the market. The founder’s dream is now a reality. If the product or service is free founders seek user growth and if the product or service is paid you then founders seek customer growth. Unfortunately, in 99% of the cases, the vision of being successful in acquiring traction does not happen as planned. I moderated a panel discussion on 11th Oct on “The Metrics VC Invests In” by Inc42 organized The Product Summit. My panelist were Sajith Pai, Ritesh Banglani, Seema Chaturvedi & Amit Somani.The investors’ panel discussion is LIVE at #TheProductSummit2020. Join the discussion and learn about how do #VCs think!With: @sajithpai (@BlumeVentures); @banglani (@Stellaris_VP); @mehtasanjay (@100X_VC); @amitsomani (@Primevp_in) & @SeemaC_AGroup pic.twitter.com/8L9KmhqKZG— Inc42 (@Inc42) October 11, 2020We discussed on below pointsThe Metrics that matterHow to focus on the right metrics to achieve hypergrowth?Why some startups get funding and others are passed overHow VCs thinkSanjeev NC curated notes on the panel discussion. It is like a bible for early-stage startups …

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