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Since her departure from Drake’s entourage (where she worked as his longtime personal assistant) Courtne Smith has launched a line of hair products; a giveaway game that dropped swag like Yeezy shoes and Kardashian beauty products called Suprize; and now, NewNew, a social network based on the videos its users like and share.
Think of the pitch as TikTok meets Facebook, where users congregate and create networks based on the videos, memes, and images they share.
When Suprize launched in 2018 with the promise of tickets to a Drake show and an exclusive offer for a jacket from the artist’s Scorpion tour, sites like Complex and Refinery 29 took notice.
After a year in operation, so did investors. The company Smith co-founded with Filip Diarra, a graphic designer and developer, attracted the attention of Andreessen Horowitz, Founders Fund, Canaan, Dreamers VC and Shrug Capital.
“We raised it really to transition Suprize into a social discovery platform based on ranking sharing and connecting over cool things that you connect and that you agree with,” said Smith. “After time running Suprize we saw NewNew taking over as the smarter, more scalable and more mature product to focus on really.”
Social media businesses …
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