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Peru is home to the second largest portion of the Amazon Rainforest, a treasured ecosystem renowned for its majestic beauty and biodiversity. In it grows some of the most unique plant species on the planet. The Buriti and Camu Camu superfruits have grown deep within the Amazon wetlands for thousands of years. These exotic superfruits are now being wild-harvested by indigenous communities, using sustainable harvesting practices, as the basis for a new line of immunity-boosting Superfruit Juices bearing the Amazon River’s ancient name: AMARUMAYU (“AMARU” = snake + “MAYU” = river).
Unveiling a New Bio-economic Model
With the shared goal of creating a better planet, AMARUMAYU has worked closely with the Peruvian Government, the Peruvian Minister of Environment, the NGO Nature and Culture International, and the Indigenous People’s Chamber of Commerce to establish a bio-commercial business for the sustainably harvested Buriti and Camu Camu superfruits. Years in planning, AMARUMAYU’s mission is to mitigate climate change by preventing the deforestation of the Amazon, which has reached 17% in the last fifty years and, if continued, could result in the release into Earth’s atmosphere of the massive quantities of carbon currently sequestered beneath the Amazon.AMARUMAYU’s regenerative approach uses fruit only from trees that have not …
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