Imagination marketing

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John Newby
John Newby

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John Newby
John Newby

Imagination marketing

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Robert Rose once said, “Marketing is telling the world you are a rock star. Content marketing is showing the world you are one.”

Too often, when we think of marketing our communities and businesses, we tend to think how to reach as many sets of eyes as possible. Certainly, reaching eyes is critical to the overall marketing and branding mix, but if that is the extent and main focus of your marketing efforts, you are missing the boat entirely and will ultimately fail.

Humans have several senses that tend to be overlooked when preparing your marketing or branding strategies. Yes, the eyes are an important one. But let’s not ignore the senses of touch, smell, taste and hearing. Let’s face it, many of those other senses are every bit, if not more powerful than the eyes. Think of the music you grew up with, think of the music that accompanies the Olympics, both conjure up powerful visuals in your mind.

When you walk into a restaurant, is it the words on the menu that capture your mind or is …

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