#IMA20: Seen Connects on Winning Best Boutique Agency Award [Talking Influence]

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Having won Best Boutique Agency award at this year’s virtual Influencer Marketing Awards, Seen Connects tells us how they became an award-winning agency and how to innovate without compromising authenticity.

Huge congratulations on winning the Boutique Agency Award at this year’s Influencer Marketing Awards. Tell us a bit about the agency and how it felt scooping the prize?

SEEN Connects is the innovative influencer marketing agency; we’re passionate about the power of personality and believe that the human experience of influencers creates genuinely unique content. We hope that our work inspires consumers and drives unrivalled proven impact for brands. For us, it’s not about how much you pay – it’s about how much you care. It’s not just about reach – it’s about authenticity.

Content that tries to sell doesn’t – but content that tries to help does. So, product placement when it comes to influencers is never going to work, because humans will never be billboards. That’s why we believe it’s vital to think creatively and strategically when it comes to finessing a brand’s communication in the social space, by harnessing the unique power of influencers, to ensure we drive tangible …

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