IAM Platform Curates Today’s Trending Topics | Social Media Marketing

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IAM Platform Professionals get the research done to present the content you need to stay fresh and relevant. These sources are carefully curated for you by hand to allow you to stay at the cutting edge of Social Media Marketing.  Enjoy!

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalistsbloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm’s desired social media “culture” and “tone.”

When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy.

ATTRIBUTION: Wikipedia contributors. “Social media marketing.” Wikipedia, The Free Encyclopedia. Wikipedia, The Free Encyclopedia, 19 Mar. 2020. Web. 28 Mar. 2020.

Learn more about Social Media Marketing on Wikipedia.

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