How Total Spend by U.S. Advertisers Has Changed, Over 20 Years

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When it comes to searching for products online, a majority of U.S. shoppers go directly to Amazon. Thanks to this widespread use, product searches on Amazon provide interesting insights into current consumer behavior, including what shoppers have been focusing on in 2020.
Today’s chart uses data from Ahrefs to showcase Amazon’s top 100 U.S. product searches. We’ll also dive into the most popular categories, as well as top keyword searches on a global basis.
Top 100 Amazon Product Searches in the U.S.
Out of the top 100 product searches on Amazon, over half are for electronics.
Nintendo Switch is the most searched product keyword, with approximately one million monthly searches. This makes sense, considering the console’s recent surge in popularity—in March 2020, U.S. sales of the Nintendo Switch more than doubled compared to a year prior.
Here’s a look at the full ranking of all product keywords, by monthly search volume:

RankKeywordSearch VolumeCategory

1nintendo switch1,020,000Electronics

2laptop892,000Electronics

3airpods693,000Electronics

4headphones641,000Electronics

5wireless earbuds571,000Electronics

6ipad565,000Electronics

7game of thrones518,000Media

8fire stick506,000Electronics

9ssd496,000Electronics

10fitbit481,000Electronics

11kindle475,000Electronics

12tv471,000Electronics

13air fryer456,000Home

14bluetooth headphones447,000Electronics

15roku445,000Electronics

16toilet paper422,000Home

17external hard …

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