How to Turn SEO Into a Measurable Revenue Generator

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Are you tired of constantly defending your SEO budget to the C-suite?On November 4, I moderated a Search Engine Journal webinar presented by Andreas Dzumla, CEO and Co-founder, Longtail UX.He walked through a new approach to attributing your company’s revenue growth to your SEO efforts.Here’s a recap of the presentation. One of the biggest challenges for SEO professionals is measuring your return on investment.If you can’t demonstrate your ROI, your budget and your role are at risk. It doesn’t have to be that way.In uncertain times like these, your company’s C-suite wants to hear new insights and achieve quick wins.You should be able to:Measure ROI in SEO.Offer new solutions that can have a bigger impact on the business.SEO as a Marketing Channel: The ProblemFor many companies, SEO still seems to get little to no respect compared to other marketing channels – especially paid search.There’s a huge pot of money in PPC advertising.In 2019, total worldwide search advertising amounted to $136 billion.It is easier for paid search teams to use lots of automation tools for optimizing and managing paid search campaigns.Because of the full transparency in …

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