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Fashion is just one of those industries that is greatly influenced by the perception of what is in style and on trend, and because of that it is continuously evolving. It is very important that because of that reasoning, your fashion brand stays ahead of the curve and is ready to anticipate upcoming trends. While that be your first job, your brand should also work towards influencing customer perception in order to stimulate said trends rather than just following the pack. When you do that, you are creating demand for your products.
You are just as responsible for creating excitement about your brand and promoting your line along with all the other responsibilities. That is where marketing and public relations comes in. It is very important that in order to remain successful as a business, fashion brands need to focus on everything, not just one or the other. Especially in the fashion industry, marketing and public relations go hand in hand and work best when they are implemented together.
Fashion brands have definitely become and will continue to be much more educated on marketing efforts using social media, blogs, search engine optimizations, and fashion content marketing as …
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